This is a quick article about the placement of subliminal advertisement pictures by advertisers. Why companies use them and how exactly they work.
If you look across the media you will find countless examples of various subliminal ads from across the decades and across all markets and product types. Everyone from coca cola, toMcDonalds, to local Bakers are using subliminal techniques!
These tyles of adverts are arguably a little manipulative; they basically give an extra depth. Often you are not aware of the hidden suggestion, however it gets registered on an unconscious levelby your brain anyway. Other times you may see an advert wondering what’s so appealing, or wondering what is not quite right with it – perhaps you even enter a bit of a trance looking at it!
These adverts try to suck you in, to keep your attention for a longer period of time than other adverts, and to firmly lodge the image in your mind. Often the easiest way to do this is to link the product to sex. This is often as obvious as having a beautiful woman pictured holding the product in some state of undress. But sometimes the message is better hidden, or shall we say more subliminal.
For instance there is a famous advert from Coca Cola containing a subliminal image of a nude woman. She is not naked in the regular sense, but she is made out of ice. At first look you probably won’t see her, but she will be registered by your subconscious mind – if you look closer at the image you can see the outline of the woman lying down.
In an ever so slight way you are “attracted” to the product, and the brand. It turns Coca Cola into a “sexy” product,. Perhaps just one poster like this won’t really do that much. However, when these types of adverts are done all the time and regularly refer to the female form they do start to make an impack and the brand gets linked to the female form, and in a way sex. The final outcome is that Coca Cola is seen as a young, sexy brand, used by beautiful people.
It’s not just Coca Cola using subliminal messages, examples can be seen everywhere. For more subliminal advertisementexamples visit our subliminal research page.
Post a Comment